Your next customer
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It is the work of getting your brand named inside the answers AI assistants write. People also call it GEO, for Generative Engine Optimization. The goal is different from SEO: SEO wins you a place in a list of links, this wins you a mention in the answer, which is often all the reader ever sees.

SEO earns a ranking. AI search optimization earns a mention. The signals overlap but they are not the same. Rankings reward backlinks and relevance. Assistants reward structured data, clear answers they can lift, and sources they can check. The two are linked, because most assistants search the web before they write, so a page nothing ranks for is a page no assistant finds. You need both.

Ranking and being quoted are two different tests. ChatGPT, Perplexity and Claude build answers from pages they can read and lift a clean line out of, and a lot of first-place pages fail that. Google AI Overviews is the odd one out, because it leans on ordinary rankings, so you can be named there and nowhere else. The console reports both halves for every question: whether you were on the page the assistant read, and whether it used you anyway.

Ask it what your buyers ask, read what comes back, and do it on a schedule. That is what this does. Every week it puts your tracked questions to ChatGPT, Google AI Overviews, Claude, Perplexity and Gemini, and records who each answer named, who it linked to, and which rivals came up instead. The full answer is kept as evidence. One reading tells you where you stand. A run of them tells you whether your changes worked.

Five: ChatGPT, Google AI Overviews, Claude, Perplexity and Gemini. Starter covers ChatGPT and Google AI Overviews. Growth and Agency cover all five. Google AI Overviews is read off the live results page, not from a model, so you see what a searcher in your country would see.

It is a count, not an estimate. The score is the share of engine answers that named your brand across the questions you track, and every point traces back to an answer you can open and read. Two things are left out on purpose. Questions containing your own brand name, because any assistant answers those with you. And engine slots that produced no answer at all, so a Google search with no AI Overview is never counted against you.

Three plans, billed yearly: Starter at $49 a month for one brand and two engines, Growth at $99 for three brands and all five engines, and Agency at $299 for ten brands. Paying monthly costs 20 percent more. Every plan includes the weekly run, the fixes, rank tracking and the weekly email.